Academic thesis

Lisa Miethe: What public relations opportunities does the Internet offer to the field of conservation? An evaluation of current examples in German public institutions Back
Language: Original   -   Translation
Abstract: Internet public relations (PR) in the field of conservation presents an uninvestigated topic in Germany. This thesis explores the opportunities online media offer and focuses on the presence conservation departments in German public institutions have on the internet. Through an analysis of 64 internet Websites using newly defined criteria, this study assesses the current usage. Interviews with experts and representatives of conservation departments were conducted to provide insight into the motivations behind the different internet PR strategies. Additionally, detailed analyses of exceptional examples highlight the online PR possibilities. Ultimately, this thesis helps the field of conservation effectively implement PR strategies using the internet.


  • academic institution: HAWK Hochschule für angewandte Wissenschaft und Kunst Hildesheim/ Holzminden/Göttingen
  • kind of theses:  Masterarbeit
  • main Tutor:  Prof. Dr. Ursula Schädler-Saub
  • assistant Tutor:  Dipl.-Rest. Ralf Buchholz
  • date:  2012
  • Language:  German
  • pages:  118
  • pictures:  16

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